Where Instructional Design Meets Storytelling
We combine instructional design principles with authentic storytelling to build learning experiences that engage your team and drive measurable results.
Each project is designed to make complex information feel clear, human, and ready for real-world impact.
Services
Instructional Design
I design interactive eLearning modules in Articulate Storyline 360 and Rise 360 that transform training into engaging, easy-to-navigate learning journeys. From compliance to leadership to onboarding, I help you turn complex information into clear, memorable content that people actually enjoy learning.
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Video Production
Training and culture go hand in hand. I help organizations connect their learning programs to their broader employer brand — reinforcing values, improving engagement, and making internal communications more human. From employee stories to leadership messaging, I create content that strengthens culture and builds trust.
Employer Brand
Visual storytelling is at the heart of effective training. I produce and direct video content — from instructor-led courses to testimonial-based learning — that connects audiences emotionally and brings clarity to important topics. With full-scale production capabilities, I can handle everything from scripting and on-camera interviews to editing and motion graphics.
Virtual Event & Training Design
I plan, produce, and manage live and virtual learning events that run seamlessly. From live-streamed leadership sessions to interactive virtual trainings, I design experiences that bring remote and hybrid teams together — no matter where they are.
Effective training doesn’t just transfer knowledge — it changes behavior through story, relevance, and design.
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
― Benjamin Franklin
KBrock Media
My name is Kelly Halbrock and I’ve been working in the world of storytelling for over 20 years. From producing video training series to hosting podcasts, capturing testimonials to developing company personas, from technical event directing to building employer brand campaigns - I sometimes feel like I’ve done it all. I’ve spent my life fascinated by people’s lived experience and I have come to understand how those stories impact behavioral change and memory when combined with learning.
With this background I am able to bring a unique insight into instructional design. I help organizations create learning experiences that feel as engaging as the stories they tell. Whether you’re training new hires, rolling out compliance content, or strengthening company culture, I am able to help blend instructional design and your goals with narrative craft — ensuring every learning experience looks great, feels authentic, and gets results.
Let’s build training that connects.
Whether you need an engaging eLearning course, a training video series, or a complete instructional design strategy, I’d love to help bring your story to life.