Where Instructional Design Meets Storytelling

Combining instructional design principles with foundational storytelling, kBrock Instructional Media helps transform your complex corporate knowledge into engaging, clear, and measurable learning experiences.

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Services

Instructional Design

I leverage 20 years of video production and storytelling expertise to solve complex training challenges & drive learner retention. Fusing instructional design principles with narrative structure, my courses turn subjects like compliance, leadership, and technical training into highly interactive, story-driven learning experiences.

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Video Production

Training and culture go hand in hand. I help organizations connect their learning programs to their broader employer brand, which reinforces values, improves engagement, and makes internal communications more human. From employee stories to leadership messaging, I create content that strengthens culture and builds trust.

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Employer Brand

Video is one of the most powerful tools for learning, especially when used strategically within an instructional framework. Some companies prefer streamlined video learning over fully interactive modules that require extensive reading or interactive games. Short-format video content is perfect for leadership messages, product launches, compliance, on-boarding & more.

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Virtual Event & Training Design

I plan, produce, and manage live and virtual learning events that run seamlessly. From live-streamed leadership sessions to interactive virtual trainings or culture events, I design experiences that bring remote and hybrid teams together.

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Effective training doesn’t just transfer knowledge — it changes behavior through story, relevance, and design.

Now Offering ID & Storytelling Consulting

Are you aware that your internal training needs an overhaul, but aren’t quite sure where to start? kBrock Media now offers Instructional Design & Storytelling Consulting to help you get started. Through this direct partnership, I provide your team with access to my two decades of experience in media and learning. Together, we will uncover your core requirements and develop a strategic roadmap to achieve your goals. I offer solutions tailored to various needs and budgets, ensuring that high-impact learning is accessible to your organization. All consultation clients will receive strategy sessions, an audit of current course materials and recommendations for where and how to make changes that will add story & build learner engagement.

If you are ready to make a plan for how to update your learning, fill out the contact form below for a free initial consultation. Or check out the services page to learn more.

  • Kelly shows up as a dedicated partner in everything she does. I spent a few years working alongside her to build a library of stories – about our team, our processes, our achievements – and I watched as Kelly absorbed them like they were her own. She is great at pulling on the threads, identifying what is interesting to both the subject AND the audience. She understands that passion excites and resonates, and she chases it.

    Stephanie
    Communications, Manager

  • I’ve worked successfully with Kelly for many years on many different types of projects. She has the extremely rare combination of a huge heart, a big brain and a tireless work ethic. Team up with Kelly and you can’t go wrong.

    Brad
    Online Educator

  • Kelly is amazing at knowing the questions to ask that bring out the best in everyone – leading to the best stories, told in a compelling and relevant way. That’s skill is surpassed only by her organizational skills. I appreciate the way she thinks through all the elements of a project to make it all run smoothly and efficiently.

    Natalie
    VP, Communications

“Tell me and I forget, teach me and I may remember,
involve me and I learn.”
― Benjamin Franklin

My name is Kelly Halbrock, and I founded kBrock Media to help people & companies tell their stories and turn those stories into learning that lasts.

I’ve been working in the world of storytelling for over 20 years. From producing video training series to hosting podcasts, capturing testimonials to developing company personas, from technical event directing to building employer brand campaigns - I sometimes feel like I’ve done it all. I’ve spent my life fascinated by people’s lived experiences and one thing that always draws me in is how storytelling changes the way people learn, remember, and grow.

With this background I bring a unique insight into instructional design. My goal is to help organizations create learning experiences that are as engaging as the stories they tell. Whether you’re training new hires, rolling out compliance content, or strengthening company culture, kBrock Instructional Media can help. We’ll create learning that blends your goals with my narrative craft, ensuring every experience looks great, feels authentic, and gets results.

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Woman sitting on the floor by stairs, working on a laptop, smiling, with books and a microphone nearby.

Let’s build training that connects and learning that lasts.

Whether you need an engaging eLearning course, a training video series, or a complete instructional design strategy, I’d love to help bring your learning to life.

Submit this form for more information, or to schedule a free 30-minute consultation.